This book explores the fundamental decisions that will guide the future of organisations, and how such matters can be identified, evaluated and implemented. It presents a comprehensive, structured and critical approach to strategic management. Its underlying theme is the need to consider not only the rational approach to strategic decision making, but also the creative aspects of such decisions – an approach that remains unique to this strategy text. The book argues that both of these are essential to enable students and practising managers to develop successful strategies.

Contents



Chapter 1: Corporate strategy
Chapter 2: A review of theory and practice
Chapter 3: Analysing the environment - basics
Chapter 4: Analysing markets, competition and co-operation

Chapter 4: Analysing markets, competition and co-operation
Chapter 5: Developing customer-driven strategy
Chapter 6: Analysing resources - basics
Chapter 7: Analysing human resources
Chapter 8: Analysing financial resources
Chapter 9: Analysing operations resources
Chapter 10: Purpose shaped by vision, leadership and ethics
Chapter 11: Purpose emerging from knowledge, technology and innovation
Chapter 12: Purpose delivered through corporate and business objectives
Chapter 13: Developing strategic options: the prescriptive process
Chapter 14: Strategy evaluation and development: the prescriptive process
Chapter 15: Finding the strategic route forward: emergent and prescriptive approaches
Chapter 16: Organisational structure, style and people issues
Chapter 17: Resource allocation, strategic planning and control
Chapter 18: Government, public sector and not-for-profit strategies
Chapter 19: International expansion and globalisation strategies
Chapter 20: The dynamics of strategy development and entrepreneurial growth
Chapter 21: Managing strategic change
Chapter 22: Building a cohesive corporate strategy